Philip Kotler, the father of modern marketing, defines marketing as “the art of creating genuine value… The marketer’s watchwords are quality, service, and value.”
To that end, CER takes a strategic and integrated approach to help develop communications plans that build awareness, reputation, and engagement.
CER uses research, institutional knowledge, and competitor information in order to help colleagues develop comprehensive marketing communications plans. CER assists in building target audiences, determining budget, developing messages, identifying effective communications channels, executing the plan, and assessing results.
Whether it is in support of a new degree program, a capital campaign, or a new building, CER can create a comprehensive marketing plan for high-level initiatives that encompass all of the college’s communications channels.
To review recent market research studies, log in to MyFIT and select the Communications & External Relations tab at the top of the homepage.