Cosmetics and Fragrance Marketing
The business of beauty is more than skin deep. Think about innovation, science and technology, consumer relationships, and products that promote well-being.
FIT’s Cosmetics and Fragrance Marketing program takes a hands-on approach to preparing you for all aspects of the multifaceted beauty industry. You’ll explore the field from a global and local perspective, getting the skills and experience you need to forge a successful career. Our program and faculty are closely connected to the industry, where sustainability, emerging technologies, and corporate social responsibility converge.
Cosmetics and Fragrance Marketing BS
In one of the only Cosmetics and Fragrance Marketing programs in the country, you’ll cultivate a unique skill set covering business, science, technology, and marketing. Courses, which include Beauty Marketing in the Digital Age, Chemistry, and Cosmetic Product Knowledge, show how a beauty product is created, packaged, and brought to market. A required internship allows you to flex your creative muscles and learn on the job at a top company.
You are eligible to apply if you have an AAS from FIT, but you may need to take several prerequisites. Learn more about eligibility for this program.
Graduate with the knowledge and hands-on experience to prepare you for making your mark on this multibillion-dollar global industry.
Products that spark passion … People connect personally with products that help them look good and feel well; our messages and marketing strategies matter.
Outside the Classroom
Students have interned at Glossier, Tarte, Nars, Estée Lauder, L’Oréal, Shiseido, Coty, Revlon, Firmenich, Symrise, and Mana. Graduates have worked at Estée Lauder, Parfums Givenchy, Barneys, L'Oréal, Lanc?me, and Unilever. Their roles include product development, marketing, global brand management, sales, retail management, fragrance evaluation, social media, and editorial positions.
some related minors
Learn From the Best
FIT’s Cosmetics and Fragrance Marketing faculty brings international experience in product development, manufacturing, marketing, sales, and more. Meet more Cosmetics and Fragrance Marketing faculty.
Assistant professor and associate chair of the Cosmetics and Fragrance Marketing Department, Bonofiglio has over 40 years of experience in the fragrance and cosmetic industry. She holds a BA from Hunter College, City University of New York. In 2017, Bonofiglio was selected to be a judge at the Beauty ID Awards.
Horvath is an assistant professor in the department. She holds an MA in business and marketing in luxury and art from l’Université Paris-Est, Marne-la-Vallée, and an MA in structural biochemistry from l’Université d'Orléans. New product development is but one example of Horvath’s diverse areas of expertise.