Direct and Interactive Marketing

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Which headline worked best? Which image, message, or medium caused consumers to click a link, request more info, buy a product? You’ll know because you have the data.

In this industry-driven program — the only one of its kind in the country — you’ll learn how to quantify the value of every idea in a marketing campaign. You’ll use the latest technology, develop digital analytics for companies, and hear from professionals in the field. You’ll learn to write creative copy for campaigns that work, and discuss issues like data privacy management and global sustainability, and graduate prepared for a career in this fast-growing sector.

Program

direct and interactive marketing bs

Direct and Interactive Marketing BS

This program teaches you how businesses can communicate directly with consumers to generate a response. You’ll learn how to perform research, analyze data, identify customers, select media (TV, direct mail, internet), create a campaign, and track the consumer’s response whether they are engaging with a marketer, ordering a product, or asking for more information. Before you graduate, you’ll work with your peers to create a campaign of your own.

If you have an AAS from FIT, you may apply. Learn more about eligibility.

Degree Details

Impact

Direct to success … FIT’s curriculum reflects the latest trends and best industry practices.

Outside the Classroom

Students have interned at VaynerMedia, Group M Advertising Agency, A/X Armani Exchange, Gucci online, Bluefly, L’Oréal, Madison Square Garden (New York Rangers), Michael Kors, Louis Vuitton, SPEC Entertainment, KCD, Wunderman, J. Crew, Ralph Lauren Home, and MTV. Graduates have gone on to work in a range of industries, including fashion, publishing, music, entertainment, travel and leisure, fundraising, business and marketing management, and internet marketing. Their roles include account executives, copywriters, database marketers, market researchers, and media managers.

Beyond Graduation
direct and interactive marketing outside the classroom

Learn From the Best

Our faculty members bring current expertise to the classroom and connect you to this dynamic industry. Meet more Direct and Interactive Marketing faculty.
Loretta Volpe

Loretta Volpe

An award-winning advertising executive and partner and co-founder at GMLV, Volpe was founder and CEO of Media Marketing Solutions, a division of WPP—a major U.S. advertising agency. As chair of the Digital and Interactive Marketing Department, she was awarded the SUNY Chancellor’s Award in 2009.

Thomas Eley

Thomas Eley

An expert in out-of-home advertising, Thomas Eley has worked for and with clients including 1-800-Flowers, Citibank, Coca-Cola, HBO, Lever Brothers, Procter & Gamble, and Paine Webber. He holds a diploma from the Juilliard School, a BA from the University of Wisconsin–Madison, and an MBA from Columbia University.

ACBSP

Contact Us

Direct and Interactive Marketing

Business and Liberal Arts Center, Room B403
(212) 217-4470

Loretta Volpe

Assistant Chair

Shalaia Craddock

Department Project/Industry Coordinator

Let's Make It Happen

APPLICATION REQUIREMENTS